Kyle Seaman: From geekdom obscurity to mainstream future

Frontiers 2013
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Products that appeal to "geeks" often miss the mark with everyday consumers. However companies like Fitbit, Sphero and Nest have all managed to transform an initially technical product into a hugely successful and sought-after consumer item. How can we, as designers and technologists, bring a product out of geekdom obscurity and into mainstream culture?

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